Reefer Smoke

Reefer Poker on a roll

Reefer Poker have tapped into a unique energy source, as they continue to grow at a steady rate which is the envy of the competition because it’s still mostly by word of mouth, even after almost 2 years. The main reasons are the fun and the affinity. The name is very memorable so it get’s the introduction but the great service is what compels people to return, as they realize it’s a real serious poker operation, despite the often comical but attractive tournaments and promotions. The 420 community “niche” especially respond well to the weekly Stoners Vs Staff tournament and the weekend Wake ‘n Bake and/or 4:20 Poker Tournaments. However you slice it and dice it, there remains one key factor that distinguishes Reefer Poker from all other poker rooms, the reason it’s more of a community based brand than any of its competitors, it’s the weed.

So what’s on the horizon for the Reefer Poker in 2010 and beyond? The managing partners are all hands-on in the marketing of the brand and the products, they recognize that there’s a high-bar placed in front of them by well established companies with much deeper pockets, this means that they need to be more creative to generate the buzz factor with promotions that offer cool prize packages which include the popular logo shirts, hats, and branded rolling papers, bud grinders, vaporizers and bongs. The team must leverage the counter culture contacts on the social networks and their own social portal called Reefer People to build brand awareness, while at the same time continue to give away as much money, in guaranteed prize pools, as they can possibly afford, to remain competitive in the poker niche.

The dream of Reefer Poker is to bring the brand to the street and get face to face with the members of the 420 Army by sending a road crew with Reefer gear to every major cannabis expo, Hemp Festival, 420 Day Celebrations, Cannabis Cup and co-host another “Weed Series of Poker” with High Times Magazine, as seen in the September 2008 back to school issue under the title “Toker Poker”. Plus, Reefer Poker aspires to be the main buzz at the “World Series of Poker” in Las Vegas with a fully licensed bar and medical marijuana patient’s hospitality suite. There are also several major bike festivals and hip-hop rock concerts across the U.S. that fit perfectly into the ground team strategy, like the Bob Marley Festival in Miami, or the Smoke Out Festival in California. The future looks sweet for Reefer Poker.